What started as a search for real labneh in the U.S. has grown into the #1 selling labneh in Whole Foods nationwide. Made using an authentic straining process and simple ingredients, Yaza proves that traditional foods don’t need to be compromised for modern shelves.

As the company expanded into new Mediterranean favorites like Baba Ghanouj, Muhammara, and Tzatziki, they needed a brand system capable of supporting future growth while strengthening recognition at shelf.

To help Yaza own a distinctive position in the category, we created a vibrant visual language inspired by Mediterranean ingredients, culture, and hospitality. An elegant, timeless wordmark draws from the warmth and character of the Mediterranean, while a custom flowing descender subtly echoes the rich, creamy texture at the heart of the brand. A signature Yaza blue creates consistency across the growing portfolio, helping the brand stand out and remain instantly recognizable on shelf.

Expressive ingredient illustrations, bold typography, and a unified packaging architecture work together to maximize appetite appeal, improve shopability, and bring each product to life. The result is a system that feels fresh, authentic, and unmistakably Yaza.