Aspiring to help women who are intimidated by supplements (and fitness overall) meet their full potential, Bloom engaged Riser to design a brand that would be fun, slightly fem, modern, and capable of flexing across D2C and traditional retail channels.
We started with the logomark, transitioning the existing “B” into a more elevated, memorable, and curvaceous “Bloom” health-conscious females could relate to. Stylized ingredient illustrations add modernity and charm, while creating an ownable look that easily extends into digital channels. A cleaned-up communication hierarchy brings focus to each SKU’s unique benefit, making it simple for newcomers to shop in what can be an overwhelming category.
After successfully introducing two redesigned SKUs, the Bloom team engaged Riser to refresh the entire portfolio of 60+ products. The new packaging has received accolades from Bloom’s loyal followers and positioned the brand for nationwide growth.
Since partnering with Riser, Bloom has blossomed into a full-grown brand with nationwide distribution at Target!
Photo credit: Florence James Collective, Treesha Arellano, Whitney Finuf
Greg and I wanted to say thank you so much for an absolutely beautiful brand design, and an enjoyable design process. Your communication, professionalism and creativity are so appreciated. We are so proud to launch our new look to our customers, and know they will love it just as much as we do. You have been lovely to work with, and we can't wait to continue working together on the rest of our product line! Bloom is truly blooming (pun intended) into the best version of itself with your help.Mari Llewellyn Founder, Bloom Nutrition