Nutranelle is a wellness brand on a mission to make feeling good easy. Founded by fitness enthusiast Janelle Babka, the brand serves up clean, crave-worthy supplements made with real ingredients and zero unnecessary junk. Whether it’s protein powder, pre-workout, or wellness essentials, Nutranelle’s all about fueling your best self without the fuss.

When they came to us, the Nutranelle team was ready to level up and build a brand that felt as fresh and fun as the products themselves. We developed a vibrant, modern identity system rooted in their approachable, energetic personality. From the signature diagonal split on every pack to the playful, hand-drawn illustrations inspired by real ingredients, every detail was designed to stand out and spark joy. We crafted a system that makes it easy to navigate the lineup, whether you’re grabbing a protein boost or powering up for a workout.

Beyond packaging, we extended the new brand system to digital channels, bringing Nutranelle’s fresh look to their website, Amazon storefront, and social platforms. We rounded out the project with a robust set of brand guidelines to ensure consistency and flexibility as the brand continues to grow. The result is a bold, feel-good identity designed to stand out and scale.