Who would want to give up sweets? Not us. And not the founder of AST, who sought to satisfy her cravings without the guilt. So she got to the kitchen and created a new kind of meringue cookie made with just a few quality ingredients - but big on taste. We created a sophisticated look and went totally bold with color to breakthrough the category's traditional pastel palette.

Working with a unique product form and fun flavors like Mango and Raspberry, we knew we needed to create a pack that highlighted the magic of meringues and avoided the use of traditional pastels. Vibrant, bold colors are complemented by elegant, yet contemporary, typography. Subtle flavor illustrations with a spot varnish finish add just the right touch of creativity while keeping it classy. The result is an elevated look that does not shy away to draw you in for a kiss.

I can’t believe my good fortune in having found this incredible design team! From the beginning, they understood my goals and helped craft the branding of my start-up cookie company better than I could have imagined. When I launched at my first trade show, every aspect of the presentation - from the packaging to the marketing materials to the website - was so beautiful and at such a high professional level, I was overwhelmed with the reaction to my product. I literally became an overnight success with more business than I could handle, and have been growing ever since. There is no doubt in my mind that I owe it all to their creative genius. On top of that, they have been an absolute delight to work with. I will never make a move without them. Elyse Eisenberg Founder & CEO, Alice’s Sweet Tooth